{"id":8374,"date":"2019-08-31T02:15:25","date_gmt":"2019-08-30T16:15:25","guid":{"rendered":"https:\/\/www.penguinpunk.net\/blog\/?p=8374"},"modified":"2019-08-31T02:15:25","modified_gmt":"2019-08-30T16:15:25","slug":"vmware-vmworld-2019-hbi2537pu-cloud-provider-cxo-panel-with-cohesity-cloudian-and-phoenixnap","status":"publish","type":"post","link":"https:\/\/www.penguinpunk.net\/blog\/vmware-vmworld-2019-hbi2537pu-cloud-provider-cxo-panel-with-cohesity-cloudian-and-phoenixnap\/","title":{"rendered":"VMware &#8211; VMworld 2019 &#8211; HBI2537PU &#8211; Cloud Provider CXO Panel with Cohesity, Cloudian and PhoenixNAP"},"content":{"rendered":"<p><strong>Disclaimer: I recently attended\u00a0<\/strong><a title=\"VMworld 2014\" href=\"https:\/\/www.vmworld.com\/registration.jspa?SponsorCode=17GINFVXP\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>VMworld 2019 \u2013 US<\/strong><\/a><strong>.\u00a0 My flights and accommodation were paid for by <a href=\"https:\/\/digitalsense.com.au\/\">Digital Sense<\/a>, and <a href=\"http:\/\/www.vmware.com\/?src=vmw_so_vex_dfrit_205\">VMware<\/a> provided me with a free pass to the conference and various bits of swag. There is no requirement for me to blog about any of the content presented and I am not compensated by VMware for my time at the event.\u00a0 Some materials presented were discussed under NDA and don\u2019t form part of my blog posts, but could influence future discussions.<\/strong><\/p>\n<p><a href=\"https:\/\/www.penguinpunk.net\/blog\/wp-content\/uploads\/2019\/07\/VMworld_2019.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8279\" src=\"https:\/\/www.penguinpunk.net\/blog\/wp-content\/uploads\/2019\/07\/VMworld_2019.jpg\" alt=\"\" width=\"800\" height=\"296\" srcset=\"https:\/\/www.penguinpunk.net\/blog\/wp-content\/uploads\/2019\/07\/VMworld_2019.jpg 2037w, https:\/\/www.penguinpunk.net\/blog\/wp-content\/uploads\/2019\/07\/VMworld_2019-300x111.jpg 300w, https:\/\/www.penguinpunk.net\/blog\/wp-content\/uploads\/2019\/07\/VMworld_2019-768x284.jpg 768w, https:\/\/www.penguinpunk.net\/blog\/wp-content\/uploads\/2019\/07\/VMworld_2019-1024x379.jpg 1024w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Here are my rough notes from &#8220;HBI2537PU &#8211; Cloud Provider CXO Panel with Cohesity, Cloudian and PhoenixNAP&#8221;, a panel-type presentation with the following people:<\/p>\n<ul>\n<li class=\"p1\"><a href=\"https:\/\/www.linkedin.com\/in\/aripaul\/\">Ari Paul<\/a> &#8211; Product Marketing, Cloud Providers, VMware<\/li>\n<li class=\"p1\"><a href=\"https:\/\/www.linkedin.com\/in\/jontoor\/\">Jon Toor<\/a> &#8211; CMO, <a href=\"https:\/\/cloudian.com\/\">Cloudian<\/a><\/li>\n<li class=\"p1\"><a href=\"https:\/\/www.linkedin.com\/in\/rawlinson\/\">Rawlinson Rivera<\/a> &#8211; CTO, Global Field, <a href=\"https:\/\/www.cohesity.com\/\">Cohesity<\/a><\/li>\n<li class=\"p1\"><a href=\"https:\/\/www.linkedin.com\/in\/ucguerrilla\/\">William Bell II<\/a> &#8211; <a href=\"https:\/\/phoenixnap.com\/\">Phoenix NAP LLC<\/a><\/li>\n<li class=\"p1\"><a href=\"https:\/\/www.linkedin.com\/in\/yogesh-ranjan-43a6793\/\">Yogesh Ranjan<\/a> &#8211; Product Lead, Cloud Provider Ecosystem, VMware (Moderator)<\/li>\n<\/ul>\n<p>You can grab a PDF copy of my notes from <a href=\"https:\/\/www.penguinpunk.net\/blog\/wp-content\/uploads\/2019\/08\/HBI2537PU.pdf\">here<\/a>.<\/p>\n<p><a href=\"https:\/\/www.penguinpunk.net\/blog\/wp-content\/uploads\/2019\/08\/HBI2537PU.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8377\" src=\"https:\/\/www.penguinpunk.net\/blog\/wp-content\/uploads\/2019\/08\/HBI2537PU.jpg\" alt=\"\" width=\"800\" height=\"475\" srcset=\"https:\/\/www.penguinpunk.net\/blog\/wp-content\/uploads\/2019\/08\/HBI2537PU.jpg 800w, https:\/\/www.penguinpunk.net\/blog\/wp-content\/uploads\/2019\/08\/HBI2537PU-300x178.jpg 300w, https:\/\/www.penguinpunk.net\/blog\/wp-content\/uploads\/2019\/08\/HBI2537PU-768x456.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p class=\"p1\">Introductions are done.<\/p>\n<p class=\"p1\">YR: William, given your breadth of experience, what are some of the emerging trends you&#8217;ve been seeing?<\/p>\n<p class=\"p1\">WB: Companies are struggling to keep up with the pace of information generation. Understanding the data, storing and retaining it, and protecting it. Multi-cloud adds a lot of complexity. We&#8217;ve heard studies that say 22% of data generated is actually usable. It\u2019s just sitting there. Public cloud is still hot, but it\u2019s settling down a little.<\/p>\n<p class=\"p1\">YR: William comes from a massive cloud provider. What are you guys using?<\/p>\n<p class=\"p1\">WB: We\u2019ve standardised on vCloud Director (vCD) and vSphere. We came from build our own but it wasn\u2019t providing the value that we hoped it would. Customers want a seamless way to manage multiple cloud resources.<\/p>\n<p class=\"p1\">YR: Are you guys familiar with VCPP?<\/p>\n<p class=\"p1\">AP: VCPP is the crown jewel of our partner program at VMware. 4000+ providers, 120+ countries, 10+ million VMs, 10000+ DCs. We help you save money, make money (things are services ready). We&#8217;re continuing to invest in vCD. Kubernetes, GPUs, etc. Lots of R&amp;D.<\/p>\n<p class=\"p1\">YR: William, you mentioned you standardised on the VMware platform. Talk to us about your experience. Why vCD?<\/p>\n<p class=\"p1\">WB: It&#8217;s been a checkered past for vCD. We were one of the first five on the vCloud Express program in 2010 \/ 11. We didn\u2019t like vCD in its 1.0 version. We thought we can do this better. And we did. We launched the first on-demand, pay by the hour public cloud for enterprise in 2011. But it didn\u2019t really work out. 2012 \/ 13 we started to see investments being made in vCD. 5.0 \/ 5.5 improved. Many people thought vCD was gong to die. We now see a modern, flexible portal that can be customised. And we can take our devs and have them customise vCD, rather than build a customised portal. That\u2019s where we can put our time and effort. We\u2019ve always done things differently. Always been doing other things. How do we bring our work in visual cloud into that cloud provider portal with vCD?<\/p>\n<p class=\"p1\">YR: You have an extensive career at VMware.<\/p>\n<p class=\"p1\">RR: I was one of the first people to take vCD out to the world. But Enterprise wasn\u2019t mature enough. When we focused on SPs, it was the right thing to do. DIY portals needs a lot of investment. VMware allows a lot of extensibility now. For us, as Cohesity, we want to be able to plug in to that as well.<\/p>\n<p class=\"p1\">WB: At one point we had 45 devs working on a proprietary portal.<\/p>\n<p class=\"p1\">YR: We\u2019ve been doing a lot on the extensibility side. What role are services playing in cloud providers?<\/p>\n<p class=\"p1\">AP: It takes away the complexities of deploying the stack.<\/p>\n<p class=\"p1\">JT: We\u2019re specifically in object. A third of our customers are service providers. You guys know that object is built for scale, easy to manage, cost-effective. 20% of the data gets used. We hear that customers want to improve on that. People are moving away from tape. There&#8217;s a tremendous opportunity for services built on storage. Amazon has shown that. Data protection like Cohesity. Big data with Splunk. You can offer an industry standard, but differentiate based on other services.<\/p>\n<p class=\"p1\">YR: As we move towards a services-oriented world, William how do you see cloud management services evolving?<\/p>\n<p class=\"p1\">WB: It\u2019s not good enough to provide some compute infrastructure any more. You have to do something more. We\u2019re stubbornly focussed on different types of IaaS. We\u2019re not doing generic x86 on top of vSphere. Backup, DR &#8211; those are in our wheelhouse. From a platform perspective, more and more customers want some kind of single pane of glass across their data. For some that\u2019s on-premises, for some its public, for some it\u2019s SaaS. You have to be able to provide value to the customer, or they will disappear. Object storage, backup with Cohesity. You need to keep pace with data movement. Any cloud, any data, any where.<\/p>\n<p class=\"p1\">AP: I\u2019ve been at VMware long enough not to drink the Kool-Aid. Our whole cloud provider business is rooted in some humility. vCD can help other people doing better things to integrate. vCD has always been about reducing OPEX. Now we\u2019re hitting the top line. Any cloud management platform today needs to open, extensible, not try to do anything.<\/p>\n<p class=\"p1\">YR: Is the crowd seeing pressure on pure IaaS?<\/p>\n<p class=\"p1\">Commentator: Coming from an SP to enterprise is different. Economics. Are you able to do a show back with vCD 9 and vROps?<\/p>\n<p class=\"p1\">WB: We\u2019re putting that in the hands of customers. Looking at CloudHealth. There\u2019s a benefit to being in the business management space. You have the opportunity to give customers a better service. That, and more flexible business models. Moving into flexible billing models &#8211; gives more freedom to the enterprise customer. Unless you\u2019re the largest of the large &#8211; enterprises have difficulty acting as a service provider. Citibank are an exception to this. Honeywell do it too. If you\u2019re Discount Tire &#8211; it\u2019s hard. You\u2019re the guy providing the service, and you\u2019re costing them money. There\u2019s animosity &#8211; and there\u2019s no choice.<\/p>\n<p class=\"p1\">Commentator: Other people have pushed to public because chargeback is more effective than internal show back with private cloud.<\/p>\n<p class=\"p1\">WB: IT departments are poorly equipped to offer a breadth of services to their customers.<\/p>\n<p class=\"p1\">JT: People are moving workloads around. They want choice and flexibility. VMware with S3 compatible storage. A common underlying layer.<\/p>\n<p class=\"p1\">YR: Economics, chargeback. Is VMware (and VCPP) doing enough?<\/p>\n<p class=\"p1\">WB: The two guys to my right (RR and JT) have committed to building products that let me do that. I\u2019ve been working on object storage use cases. I was talking to a customer. They\u2019re using our IaaS and connected to Amazon S3. You\u2019ve gone to Amazon. They didn\u2019t know about it though. Experience and cost that can be the same or better. Egress in Amazon S3 is ridiculous. You don\u2019t know what you don\u2019t know. You can take that service and deliver it cost-effectively.<\/p>\n<p class=\"p1\">YR: RR talk to us about the evolution of data protection.<\/p>\n<p class=\"p1\">RR: Information has grown. Data is fragmented. Information placement is almost unmanageable. Services have now become available in a way that can be audited, secured, managed. At Cohesity, first thing we did was data protection, and I knew the rest was coming. Complexity\u2019s a problem.<\/p>\n<p class=\"p1\">YR: JT. We know Cloudian\u2019s a leader in object storage. Where do you see object going?<\/p>\n<p class=\"p1\">JT: It\u2019s the underlying storage layer of the cloud. Brings down cost of your storage layer. It\u2019s all about TCO. What\u2019s going to help you build more revenue streams? Cloudian has been around since 2011. New solutions in backup, DR, etc, to help you build new revenue streams. S3 users on Amazon are looking for alternatives. Many of Cloudian\u2019s customers are ex-Amazon customers. What are we doing? vCD integration. Search Cloudian and vCD on YouTube. Continuously working to drive down the cost of managing storage. 1.5PB in a 4RU box in collaboration with Seagate.<\/p>\n<p class=\"p1\">WB: Expanding service delivery, specifically around object storage, is important. You can do some really cool stuff &#8211; not just backup, it\u2019s M&amp;E, it\u2019s analytics. Very few of our customers are using object just to store files and folders.<\/p>\n<p class=\"p1\">YR: We have a lot of providers in the room. JT can you talk more about these key use cases?<\/p>\n<p class=\"p1\">JT: It runs the gamut. You can break it down by verticals. M&amp;E companies are offering editing suites via service providers. People are doing that for the legal profession. Accounting &#8211; storing financial records. Dental records and health care. The back end is the same thing &#8211; compute with S3 storage behind it. Cloudian provides multi-tenanted, scalable performance. Cost is driven down as you get larger.<\/p>\n<p class=\"p1\">YR: RR your key use cases?<\/p>\n<p class=\"p1\">RR: DRaaS is hot right now. When I was at VMware we did stuff with SRM. DR is hard. It\u2019s so simple now. Now every SP can do it themselves. Use S3 to move data around from the same interface. And it\u2019s very needed too. Everyone should have ubiquitous access to their data. We have that capability. We can now do vulnerability scans on the data we store on the platform. We can tell you if a VM is compromised. You can orchestrate the restoration of an environment &#8211; as a service.<\/p>\n<p class=\"p1\">YR: WB what are the other services you want us to deliver?<\/p>\n<p class=\"p1\">WB: We\u2019re an odd duck. One of our major practices is information security. The idea that we have intelligent access to data residing in our infrastructure. Being able to detect vulnerabilities, taking action, sending an email to the customer, that\u2019s the type of thing that cloud providers have. You might not be doing it yet &#8211; but you could.<\/p>\n<p class=\"p1\">YR: Security, threat protection. RR &#8211; do you see Cohesity as the driver to solve that problem?<\/p>\n<p class=\"p1\">RR: Cohesity will provide the platform. Data is insecure because it\u2019s fragmented. Cohesity lets you run applications on the platform. Virus scanners, run books, all kinds of stuff you can offer as a service provider.<\/p>\n<p class=\"p1\">YR: William, where does the onus lie, how do you see it fitting together?<\/p>\n<p class=\"p1\">WB: The key for us is being open. Eg Cohesity integration into vCD. If I don\u2019t want to &#8211; I don\u2019t have to. Freedom of choice to pick and choose where we went to deliver our own IP to the customer. I don\u2019t have to use Cohesity for everything.<\/p>\n<p class=\"p1\">JT: That\u2019s exactly what we\u2019re into. Choice of hardware, management. That\u2019s the point. Standards-based top end.<\/p>\n<p class=\"p1\">YR: Security<\/p>\n<p class=\"p1\">*They had 2 minutes to go but I ran out of time and had to get to another meeting. Informative session. 4 stars.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Disclaimer: I recently attended\u00a0VMworld 2019 \u2013 US.\u00a0 My flights and accommodation were paid for by Digital Sense, and VMware provided me with a free pass to the conference and various bits of swag. There is no requirement for me to blog about any of the content presented and I am not compensated by VMware for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[874,712,837,25,5,4,73],"tags":[279,1240,787,1197,566,1239,786,796,1230],"class_list":["post-8374","post","type-post","status-publish","format-standard","hentry","category-cloud","category-cloudian","category-cohesity","category-dataprotection","category-storage","category-vmware","category-vmworld","tag-cloud","tag-hbi2537pu","tag-storage","tag-vcd","tag-vcloud","tag-vcloud-director","tag-vmware","tag-vmworld","tag-vmworld2019"],"_links":{"self":[{"href":"https:\/\/www.penguinpunk.net\/blog\/wp-json\/wp\/v2\/posts\/8374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.penguinpunk.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.penguinpunk.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.penguinpunk.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.penguinpunk.net\/blog\/wp-json\/wp\/v2\/comments?post=8374"}],"version-history":[{"count":2,"href":"https:\/\/www.penguinpunk.net\/blog\/wp-json\/wp\/v2\/posts\/8374\/revisions"}],"predecessor-version":[{"id":8378,"href":"https:\/\/www.penguinpunk.net\/blog\/wp-json\/wp\/v2\/posts\/8374\/revisions\/8378"}],"wp:attachment":[{"href":"https:\/\/www.penguinpunk.net\/blog\/wp-json\/wp\/v2\/media?parent=8374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.penguinpunk.net\/blog\/wp-json\/wp\/v2\/categories?post=8374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.penguinpunk.net\/blog\/wp-json\/wp\/v2\/tags?post=8374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}