{"id":5193,"date":"2017-05-09T07:20:32","date_gmt":"2017-05-08T21:20:32","guid":{"rendered":"https:\/\/www.penguinpunk.net\/blog\/?p=5193"},"modified":"2017-05-11T06:15:19","modified_gmt":"2017-05-10T20:15:19","slug":"dell-emc-world-2017-monday-general-session-notes","status":"publish","type":"post","link":"https:\/\/www.penguinpunk.net\/blog\/dell-emc-world-2017-monday-general-session-notes\/","title":{"rendered":"Dell EMC World 2017 &#8211; Monday General Session Notes"},"content":{"rendered":"<p><strong>Disclaimer: I recently attended\u00a0<\/strong><a href=\"http:\/\/www.dellemcworld.com\/index.htm\"><strong>Dell EMC World 2017<\/strong><\/a><strong>.\u00a0 My flights, accommodation and conference pass were paid for by Dell EMC via the Dell EMC Elect program. There is no requirement for me to blog about any of the content presented and I am not compensated in any way for my time at the event.\u00a0 Some materials presented were discussed under NDA and don\u2019t form part of my blog posts, but could influence future discussions.<\/strong><\/p>\n<p><a href=\"https:\/\/www.penguinpunk.net\/blog\/wp-content\/uploads\/2017\/03\/DellEMCWorld2017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5079\" src=\"https:\/\/www.penguinpunk.net\/blog\/wp-content\/uploads\/2017\/03\/DellEMCWorld2017.jpg\" alt=\"\" width=\"800\" height=\"188\" srcset=\"https:\/\/www.penguinpunk.net\/blog\/wp-content\/uploads\/2017\/03\/DellEMCWorld2017.jpg 1000w, https:\/\/www.penguinpunk.net\/blog\/wp-content\/uploads\/2017\/03\/DellEMCWorld2017-300x71.jpg 300w, https:\/\/www.penguinpunk.net\/blog\/wp-content\/uploads\/2017\/03\/DellEMCWorld2017-768x180.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Here are my rough notes from the Monday General Session. It&#8217;s ostensibly a transcript, with little analysis. Hopefully some of the included links are useful if nothing else.<\/p>\n<p>Jeremy Burton takes the stage to run through some housekeeping and logistics, and runs through the week\u2019s activities and does a \u201cServercraft\u201d demo with young Henry Burton (13).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Michael Dell<\/strong><\/p>\n<p>There&#8217;s an opening video and\u00a0Michael Dell takes the stage. He starts off by saying it&#8217;s a &#8220;[t]ime of unprecedented change and opportunity.&#8221;<\/p>\n<ul>\n<li>100% of the top SaaS companies run on Dell Technologies<\/li>\n<li>90% IaaS<\/li>\n<li>70% of the top cloud companies<\/li>\n<\/ul>\n<p>\u201cMagic can\u2019t make digital transformation happen, but we can\u201d.\u00a0Covers off the Dell Technologies portfolio &#8211; Dell, Dell EMC, Pivotal, RSA, SecureWorks, virtustream, VMware. They&#8217;re a leader in 15 Gartner Magic Quadrants (this means something to people, even if we don&#8217;t want it to). Dell EMC&#8217;s focussed on the best innovation and highest quality, creates value for you. Here&#8217;s a blurry photo of MD and a whole bunch of logos.<\/p>\n<p><a href=\"https:\/\/www.penguinpunk.net\/blog\/wp-content\/uploads\/2017\/05\/MD-keynote-1.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5198\" src=\"https:\/\/www.penguinpunk.net\/blog\/wp-content\/uploads\/2017\/05\/MD-keynote-1.jpeg\" alt=\"\" width=\"800\" height=\"326\" srcset=\"https:\/\/www.penguinpunk.net\/blog\/wp-content\/uploads\/2017\/05\/MD-keynote-1.jpeg 3744w, https:\/\/www.penguinpunk.net\/blog\/wp-content\/uploads\/2017\/05\/MD-keynote-1-300x122.jpeg 300w, https:\/\/www.penguinpunk.net\/blog\/wp-content\/uploads\/2017\/05\/MD-keynote-1-768x313.jpeg 768w, https:\/\/www.penguinpunk.net\/blog\/wp-content\/uploads\/2017\/05\/MD-keynote-1-1024x418.jpeg 1024w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>[Video &#8211; Boeing,\u00a0Ted Colbert &#8211; CIO]<\/p>\n<p>Taking aviation to the internet of things. MD talks about Pivotal CloudFoundry &#8211; cloud-native applications with continuous delivery. Technology is at\u00a0the centre of transforming your company into a cloud company. The cloud is not a place, but rather a way of doing information technology.<\/p>\n<p>Public, private, hybrid, SaaS, etc &#8211;\u00a0Optimising workloads, moving and securing them efficiently<\/p>\n<p>Public cloud shouldn\u2019t be your only strategy &#8211; you need IT transformation in your business:<\/p>\n<ul>\n<li>The\u00a014G PowerEdge &#8211; first server designed for the cloud era<\/li>\n<li>Data protection suite with Data Domain<\/li>\n<li>Open networking, Dell EMC switches, and NSX<\/li>\n<\/ul>\n<p>Dell Technologies love VMware.\u00a0Digital transformation also drives transformation in the workforce.<\/p>\n<p>[Video &#8211; Sony Pictures]<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/stephenandujar\/\">Stephen Andujar<\/a> from Sony &#8211;\u00a0Everything they do has shifted form analogue to digital &#8211; creates significant demand on the IT department.\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/erikstrauss\/\">Erik Strauss<\/a> from Sony &#8211;\u00a0Every artist at Sony runs on Dell Precision.<\/p>\n<p>MD then talks about change.<\/p>\n<ul>\n<li>The workforce and the workplace are changing.\u00a0VMware\u2019s air watch and workspace one being integrated into Dell client offerings.\u00a0Consumer simple and enterprise secure out of the box.<\/li>\n<li>Announcing Dell\u2019s PC as-a-service offering.<\/li>\n<li>Alienware acquisition &#8211; left them alone, incubated and amplified their innovations<\/li>\n<\/ul>\n<p>[Video &#8211; Simon Bolton, CIO, Jaguar Land Rover]<\/p>\n<p>MD\u00a0talks about the connection between edge, core and cloud becoming increasingly central.\u00a0\u201cNumber 1 in everything, all in one place\u201d is the mantra.\u00a0Securing your data across your entire environment with:<\/p>\n<ul>\n<li>NSX for micro segmentation<\/li>\n<li>SecureWorks &#8211; advanced threat monitoring<\/li>\n<li>RSA &#8211; build your own automated and intelligent security capabilities<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.msdf.org\">MSDF.org<\/a> &#8211; working together for positive change<\/p>\n<p><a href=\"http:\/\/en.community.dell.com\/members\/dell_2d00_karen-q\">Karen Quintos<\/a>\u00a0(Chief Customer Officer) takes the stage to talk about work with\u00a0translational genomics and the <a href=\"http:\/\/www.dell.com\/learn\/us\/en\/uscorp1\/corp-comm\/ocean-plastics\">Ocean Plastics project<\/a>.<\/p>\n<p>MD then talks about the\u00a0\u201cFourth industrial revolution\u201d, building the infrastructure required for this revolution is very different to the last. Digital transformation is your ticket to the dance of continuous innovation.<\/p>\n<p>David Blaine takes the stage to do a card trick with MD.\u00a0Then 2 people from the crowd.\u00a0Then calls David Goulden to the stage.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>David Goulden<\/strong><\/p>\n<p><a href=\"http:\/\/www.dell.com\/learn\/us\/en\/uscorp1\/bios\/david_goulden_bio\">David Goulden<\/a> is then re-introduced on stage.<\/p>\n<p>How do we make IT transformation real?\u00a0CIO\u2019s roles are getting harder and harder every day. They&#8217;re being\u00a0asked to deliver cost reduction, agility, security and\u00a0still need to drive innovation.<\/p>\n<p>Dell EMC want you to do this by\u00a0modernising the DC, automating service delivery, and transforming IT operations. They recognise that:<\/p>\n<ul>\n<li>Applications drive business value<\/li>\n<li>Applications increasingly run on clouds<\/li>\n<li>Clouds run on IT infrastructure<\/li>\n<li>Enhanced by services and consumption models<\/li>\n<\/ul>\n<p>So what&#8217;s the Dell EMC Strategy?<\/p>\n<p><em>1. Cloud<\/em><\/p>\n<p>Targeting not just general purpose applications, but also mission critical and cloud-native applications.\u00a0Run it all with VMware.<\/p>\n<p>Manage mission critical applications with virtustream, cloud-native with pivotal,\u00a0General purpose on premises &#8211; Enterprise Hybrid cloud.<\/p>\n<p>Off-premises &#8211; Dell EMC providers, IBM Softlayer, AWS, Microsoft Azure<br \/>\nMission-critical off-premises &#8211; virtustream<\/p>\n<p>On-premises &#8211; EHC for virtustream &#8211; coming soon<br \/>\nCloud-native on-prem &#8211; Native Hybrid Cloud<\/p>\n<p>Pivotal has partnerships with Azure, Google and AWS<\/p>\n<p><em>2. Infrastructure<\/em><\/p>\n<p>It&#8217;s a three part journey (Modernise, automate, transform). In the modern DC, modern architecture means:<\/p>\n<ul>\n<li>Flash<\/li>\n<li>Scale-out<\/li>\n<li>Software-defined<\/li>\n<li>Cloud-enabled<\/li>\n<li>Trusted<\/li>\n<\/ul>\n<p>You can buy it via converged infrastructure &#8211; blocks, appliances and racks &#8211; from converged infrastructure to hyperconverged infrastructure.<\/p>\n<p>VxRail 4.5 &#8211; new 14G servers, new vSphere and VSAN. It also has a lower price point and new cloud pricing for VxRail (No cash upfront, no long-term obligation, simple payments). But you can also\u00a0do CI\/HCI or still build your own.<br \/>\nServer Portfolio<\/p>\n<p><a href=\"https:\/\/blog.dellemc.com\/en-us\/new-dell-emc-poweredge-bedrock-of-the-modern-data-center\/\">PowerEdge 14G servers announcement<\/a>. It&#8217;s tightly aligned with Intel\u2019s roadmap.<br \/>\nIntroduces Diane Bryant &#8211;\u00a0Everyone wants to scale the environment without having the corresponding scale in cost.<\/p>\n<p>Goulden\u00a0continues to talk about 14G<\/p>\n<ul>\n<li>Scalable business architecture<\/li>\n<li>Intelligent automation and services<\/li>\n<li>Secure integrated by design<\/li>\n<\/ul>\n<p>He then introduces <a href=\"https:\/\/www.linkedin.com\/in\/ashley-gorakhpurwalla-b602b2b\">Ashley Gorakhpurwalla<\/a> (President, Server Solutions at Dell).<\/p>\n<ul>\n<li>Started on 14G 3 years ago<\/li>\n<li>19x times more NVMe flash in these servers<\/li>\n<li>50% more GPUs than before<\/li>\n<li>Availability? First gen as Dell EMC. \u201cComing this summer\u201d. As soon as Intel GAs scalable Xeon.<\/li>\n<\/ul>\n<p>Goulden then goes on to cover storage announcements<\/p>\n<p>Strength in diversity of portfolio<\/p>\n<p>More powerful, denser, more efficient, more performance, lower TCO<\/p>\n<ul>\n<li>High-end &#8211; <a href=\"https:\/\/www.penguinpunk.net\/blog\/dell-emc-announces-vmax-enhancements\/\">VMAX 950F<\/a> and <a href=\"https:\/\/www.penguinpunk.net\/blog\/dell-emc-announces-xtremio-update\/\">XtremIO X2<\/a>, <a href=\"https:\/\/www.penguinpunk.net\/blog\/dell-emc-announces-scaleio-3-0\/\">ScaleIO.Next<\/a><\/li>\n<li>Midrange &#8211; <a href=\"https:\/\/www.penguinpunk.net\/blog\/dell-emc-announces-midrange-storage-line-enhancements\/\">Unity All Flash and SC 5020<\/a><\/li>\n<li>Unstructured &#8211; <a href=\"https:\/\/www.penguinpunk.net\/blog\/dell-emc-announces-isilon-update\/\">Isilon All Flash<\/a><\/li>\n<\/ul>\n<p>Jeff Boudreau (President, Storage Division, Dell EMC) and\u00a0Dan Maslowski (Global Engineering Head, Citi Storage, Citi Systems) talk briefly.<\/p>\n<p>Goulden then goes on to cover integrated data protection appliance and other announcements.<\/p>\n<p>Beth Phelan (President, Data Protection) and\u00a0Eric Coss,(Manager Infrastructure and Operations, Nationwide Insurance) talk briefly.<\/p>\n<p>Goulden then covers the Dell networking announcements.<\/p>\n<p><em>3. Services and Consumption<\/em><\/p>\n<ul>\n<li>60000 services and partner pros in 165 countries<\/li>\n<li>Consulting<\/li>\n<li>Deployment<\/li>\n<li>Support<\/li>\n<li>Training<\/li>\n<li>Managed Services<\/li>\n<li>Complete offering of flexible consumption models<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Cloud strategy &#8211; supports every workload<\/li>\n<li>Best products &#8211; #1 in everything<\/li>\n<li>Flexible service and consumption models<\/li>\n<\/ul>\n<p>Interesting session. 4 stars.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Disclaimer: I recently attended\u00a0Dell EMC World 2017.\u00a0 My flights, accommodation and conference pass were paid for by Dell EMC via the Dell EMC Elect program. There is no requirement for me to blog about any of the content presented and I am not compensated in any way for my time at the event.\u00a0 Some materials [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,939,60],"tags":[790,940,942,992,21,489],"class_list":["post-5193","post","type-post","status-publish","format-standard","hentry","category-dell","category-dell-emc-world","category-emc-storage","tag-dell","tag-dell-emc","tag-dell-emc-world","tag-dellemcelect","tag-emc","tag-emcelect"],"_links":{"self":[{"href":"https:\/\/www.penguinpunk.net\/blog\/wp-json\/wp\/v2\/posts\/5193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.penguinpunk.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.penguinpunk.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.penguinpunk.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.penguinpunk.net\/blog\/wp-json\/wp\/v2\/comments?post=5193"}],"version-history":[{"count":6,"href":"https:\/\/www.penguinpunk.net\/blog\/wp-json\/wp\/v2\/posts\/5193\/revisions"}],"predecessor-version":[{"id":5207,"href":"https:\/\/www.penguinpunk.net\/blog\/wp-json\/wp\/v2\/posts\/5193\/revisions\/5207"}],"wp:attachment":[{"href":"https:\/\/www.penguinpunk.net\/blog\/wp-json\/wp\/v2\/media?parent=5193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.penguinpunk.net\/blog\/wp-json\/wp\/v2\/categories?post=5193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.penguinpunk.net\/blog\/wp-json\/wp\/v2\/tags?post=5193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}