VMware – VMworld 2016 – TAM Activities

Disclaimer: I recently attended VMworld 2016 – US.  My flights were paid for by myself, VMware provided me with a free pass to the conference and various bits of swag, and Tech Field Day picked up my hotel costs. There is no requirement for me to blog about any of the content presented and I am not compensated in any way for my time at the event.  Some materials presented were discussed under NDA and don’t form part of my blog posts, but could influence future discussions.

I’ve been working with VMware technologies for over 10 years now. Some of that has been as a partner and some as a customer. When I was on the customer side of the fence I was fortunate enough to work in a number of organisations that had a VMware Technical Account Manager (TAM). I was happy to reconnect with him at VMworld recently, and it prompted me to write this post about TAM activities at VMworld.

I spoke to VMware about their TAM presence at VMworld, and they told me “[o]ur goal was to deliver a high-value, content rich experience for our current TAM Customers as well as drive business for potential new customers”.  As part of this, they ran three programs at VMworld , including:

  • TAM Customer Day
    • Executive Chat – Pat Gelsinger and Michael Dell
    • Opening Keynote – Ray O’Farrell and ICD Analyst, Matt Eastwood
    • CTO Panel – Paul Strong, Chris Wolf, Shawn Bass, Kit Colbert and Christos Karamanolis
  • TAM Customer Central (TCC)
    • Over 50 sessions
    • 1680 attendees
    • IT Expert Office Hours
  • TAM Services Lounge
    • Close to 800 attendees
    • 3 theatre presentations daily
    • 2 Daily Contest Winners


These events proved popular with attendees, with the following positive survey results being recorded.

  • Snapshot of Our Survey Results from TAM Customer Day
    • Please rate the overall value you received from attending TAM Customer Day: 4.0
    • The information presented at TAM Customer Day is relevant to your business/role: 4.3
    • TAM Customer Day activities strengthen my relationship with VMware: 4.25
  • Snapshot of Our Survey Results from TCC
    • TCC enhanced your overall experience at VMworld: 4.65
    • The session provided practical knowledge that I can apply to my job: 4.38
    • Based on your expectations for this session, how would you rate the technical level: Just Right-88%

I’ve been a fan of the TAM program for some time – and it was great to see they had such a visible presence at VMworld this year. If you’re working in a big environment I suggest you look into getting a TAM – they’re a good investment. And if you’ve already got a TAM, buy them a coffee next time they’re in the office.