Storage Field Day 13 – (Fairly) Full Disclosure

Disclaimer: I recently attended Storage Field Day 13.  My flights, accommodation and other expenses were paid for by Tech Field Day and Pure Storage. There is no requirement for me to blog about any of the content presented and I am not compensated in any way for my time at the event.  Some materials presented were discussed under NDA and don’t form part of my blog posts, but could influence future discussions.


Here are my notes on gifts, etc, that I received as a delegate at Storage Field Day 13 and Storage Field Day Exclusive at Pure Accelerate 2017. I’d like to point out that I’m not trying to play companies off against each other. I don’t have feelings one way or another about receiving gifts at these events (although I generally prefer small things I can fit in my suitcase). Rather, I’m just trying to make it clear what I received during this event to ensure that we’re all on the same page as far as what I’m being influenced by. Some presenters didn’t provide any gifts as part of their session – which is totally fine. I’m going to do this in chronological order, as that was the easiest way for me to take notes during the week. While every delegate’s situation is different, I’d also like to clarify that I took 5 days of holiday time to be at this event.



My employer paid for my taxi to BNE airport. I had a chicken burger at SYD airport. It was okay. I flew Qantas economy class to SFO. The flights were paid for by Pure Storage. Plane food was consumed on the flight. It was a generally good experience, lack of sleep notwithstanding.



When I picked up my conference badge I was given a Pure Storage and Rubrik branded backpack and a Google Home device.



On Monday morning I had breakfast at the hotel buffet courtesy of Pure.

I had lunch in the analyst and influencer area at Pure//Accelerate. This was grilled chicken breast skewers, various salads, a chocolate chip cookie, and bottled water. We then went to a media event at Anchor Distillery where I had 3 Anchor Steam Beers and a cheese wurst. It was also nice to get to spend some time with Vaughn.

Pure also gave us a Pure branded, stainless steel “muddler”, a book about cocktails and a pen. I’m including a picture of the muddler here. You can make your own judgement on its application.

[Image stolen from Max Mortillaro]

Dinner was at Osha Thai Restaurant courtesy of Tech Field Day. I had some crispy wantons, some kind of duck roll entree and the Thai fried rice. I washed this down with 2 Singha beers. Stephen and I left dinner slightly early to catch the last 6 minutes of Game 5 of the NBA Finals. Go Dubs!



For breakfast I had organic yoghurt, fresh fruit, pastry, orange juice and a cappuccino from the coffee cart at Pure//Accelerate. At the keynote there were Toshiba branded fidget spinners on every seat.

For lunch I had some roast chicken and garden salad, a tiny cupcake and a bottle of water. Pure gave me a 8GB USB stick with presentations from the event on them.

We then took a car to SFO. This was covered by Tech Field Day. We travelled economy to Denver courtesy of Tech Field Day. One of the key benefits of travelling with Stephen (besides his good company and extensive knowledge of all things trivial) is that he can get you emergency row seats on United flights. Upon arrival at Denver International we took a car to our hotel. This (and accommodation at the Denver Tech Center Marriott) was covered by Tech Field Day as well.



We had breakfast at the hotel. This was scrambled eggs, sausages, fruit, and coffee. It was nice.

Lunch was also at the hotel. I had a bacon and cheddar cheese burger, fries, water, and apple pie and ice cream. I also got a Cleveland Cavaliers t-shirt in the delegate gift exchange. Go Cavs?

At the NetApp office I had 2 Sunnyvale Double IPA beers. I also received a Disruptosaurus sticker from Andy Banta. We then visited West Flanders Brewery where I had 3 Hoffmeister pilsner beers, and some fries, wings and other appetisers. Dinner was chicken, mac and cheese and salad.



We had an early start and Tech Field Day very kindly organised for us to pick up Starbucks coffee at the hotel before hitting the road.

We had a very quick breakfast at the SNIA office, consisting of steak, egg and cheese thing on a bagel, coffee and water.

Dell EMC gave me 2x “Unity” 8GB USB drives with copies of collateral and the Unity VSA pre-loaded. I love the USB sticks that look like storage arrays, lack of size notwithstanding.

We had lunch at the SNIA office. This was tacos from “On The Border Mexican Grill and Cantina Catering”, water and some fresh fruit.

SNIA gave each of us a SNIA Swordfish polo shirt. I also consumed a coffee and a cookie during the break between SNIA’s and Primary Data’s presentations.

Primary Data gave us Tetris-shaped post-it notes.

For dinner we went to the Garden of the Gods Club for dinner. I had some steak, salmon and salad. I also had 3 New Belgium Fat Tire beers.



For breakfast I had eggs benedict and coffee at the hotel. It was pretty good. And one of the only ways I can think of to get bacon cooked the correct way in America.

X-IO Technologies gave us each a t-shirt, pen and ice cube ball thing, as well as a 4GB USB stick with a copy of the slides. Scott Lowe kindly donated his t-shirt to me. I’ll be giving it away at an upcoming VMUG meeting.

Lunch at X-IO was Thai food from Thai Basil. I then took a car Denver airport (paid for by Tech Field Day). Here’s a happy snap from Colorado Springs.