Dell EMC World 2016 – (Fairly) Full Disclosure

Disclaimer: I recently attended Dell EMC World 2016.  My flights, transfers, accommodation and conference pass were paid for by Dell EMC via the EMC Elect program. There is no requirement for me to blog about any of the content presented and I am not compensated in any way for my time at the event.  Some materials presented were discussed under NDA and don’t form part of my blog posts, but could influence future discussions.


Here are my notes on gifts, etc, that I received as a conference attendee at Dell EMC World 2016. This is by no stretch an interesting post from a technical perspective, but it’s a way for me to track and publicly disclose what I get and how it looks when I write about various things. I’m going to do this in chronological order, as that was the easiest way for me to take notes during the week. While everyone’s situation is different, I took 5 days of training / work time to be at this event (thanks to my employer for being on board).



I took a cab to the airport, paid for by my employer. I caught a Qantas flight from BNE -> LAX and then had a 2.5 hour layover before travelling on to AUS. I consumed some plane food on the long flight over. It wasn’t great and the tray tables on the old plane made it hard to eat, so I didn’t really end up eating much. [I also crossed the International Date Line so if it seems like I did a lot on Monday it was because it was a very long day]

In Austin I was transported via a car service to the JW Marriott. This was covered by Dell EMC. Once I’d checked into my hotel, I made my way over to the Austin Convention Center. Registration had opened early for Dell EMC World so I picked up my conference badge.

Before heading out for the evening, I had a few Live Oak HefeWeizen beers in the hotel, courtesy of Mark May and Mark Browne. On Monday night I travelled to the #vBBQ event at the Salt Lick in Driftwood courtesy of the EMC Elect (and Mark Browne in particular). I picked up a Caringo stubbie holder (I think Americans call these things “koozies“), a lot of meat, and some nice beers. Big shoutout to Sarah Vela for organising this, and the event sponsors Caringo Storage, EMC Elect, Winslow Tech Group, and Pivotal.



I had breakfast at the hotel buffet. This consisted of scrambled eggs, sausages, bacon (American style – what is wrong with you people?), melon, coffee, and orange juice. This was courtesy of Dell EMC via a voucher. They gave us three vouchers to use for meals in the hotel when we weren’t at the conference – one for breakfast (US $30) and two for dinners (US $50 each). For lunch I had “The Corner Burger” and fries at the Corner Restaurant in the hotel and a couple of Pearl Snap Pils beers. This was also covered by Dell EMC via a voucher. 

There was a “Social Influencers” reception held at the Convention Center that evening. I had a few Austin Amber beers. Oh, and this happened.


We then moved on to the main welcome reception. There were three live bands playing:

I had a few more Austin Amber beers and some nachos and ribs from the Bohemian BBQ food truck.



Breakfast was migas, ham and cheese quiche, and fruit salad at the Social Compass Influencer breakfast hosted by Dell EMC at the Old Pecan Street Café. We all received a nice compass in a wooden box as well.


[photo courtesy of Dell EMC]

I had lunch at the Convention Center in the Press and Analysts area – this was some kind of buffet.

I picked up various bits and bobs from the Solutions Showcase, including a VxRail bottle opener (all I had to do was send a tweet – yes I’m a shill), a SecureWorks t-shirt with my choice of screen prints on it (out of three or four different types available), a 2GB (!) Dell EMC Data Protection USB stick, and some carry bags from Absolute and Shi.  

They were handing out beer at General Session II so I grabbed another Austin Amber. For dinner I had another burger and two Austinite Pils beers at The Corner Restaurant at the hotel. This was covered by my Dell EMC provided voucher. Unfortunately I skipped the Dropbox and Nutanix parties as I’d been badly jet lagged and didn’t sleep well at all the night before. By all accounts they were a lot of fun.



For breakfast I had two ham and cheese croissants, some yoghurt, coffee, and a bottle of water. After my morning meeting I did a whip around the Solutions Showcase and picked up a sticker and some mints from Virtustream. I had lunch in the press and analysts room, consisting of a cedar smoked chicken sandwich, water, apple, potato chips, and a cookie. I picked up a couple of bottles of water for the road and headed back to the hotel to wait for my shuttle to the airport. Transport to the airport was covered by Dell EMC.