Datadobi Announces StorageMAP

Datadobi recently announced StorageMAP – a “solution that provides a single pane of glass for organizations to manage unstructured data across their complete data storage estate”. I recently had the opportunity to speak with Carl D’Halluin about the announcement, and thought I’d share some thoughts here.


The Problem

So what’s the problem enterprises are trying to solve? They have data all over the place, and it’s no longer a simple activity to work out what’s useful and what isn’t. Consider the data on a typical file / object server inside BigCompanyX.

[image courtesy of Datadobi]

As you can see, there’re all kinds of data lurking about the place, including data you don’t want to have on your server (e.g. Barry’s slightly shonky home videos), and data you don’t need any more (the stuff you can move down to a cheaper tier, or even archive for good).

What’s The Fix?

So how do you fix this problem? Traditionally, you’ll try and scan the data to understand things like capacity, categories of data, age, and so forth. You’ll then make some decisions about the data based on that information and take actions such as relocating, deleting, or migrating it. Sounds great, but it’s frequently a tough thing to make decisions about business data without understanding the business drivers behind the data.

[image courtesy of Datadobi]

What’s The Real Fix?

The real fix, according to Datadobi, is to add a bit more automation and smarts to the process, and this relies heavily on accurate tagging of the data you’re storing. D’Halluin pointed out to me that they don’t suggest you create complex tags for individual files, as you could be there for years trying to sort that out. Rather, you add tags to shares or directories, and let the StorageMAP engine make recommendations and move stuff around for you.

[image courtesy of Datadobi]

Tags can represent business ownership, the role of the data, any action to be taken, or other designations, and they’re user definable.
[image courtesy of Datadobi]

How Does This Fix It?

You’ll notice that the process above looks awfully similar to the one before – so how does this fix anything? The key, in my opinion at least, is that StorageMAP takes away the requirement for intervention from the end user. Instead of going through some process every quarter to “clean up the server”, you’ve got a process in place to do the work for you. As a result, you’ll hopefully see improved cost control, better storage efficiency across your estate, and (hopefully) you’ll be getting a little bit more value from your data.



Tools that take care of everything for you have always had massive appeal in the market, particularly as organisations continue to struggle with data storage at any kind of scale. Gone are the days when your admins had an idea where everything on a 9GB volume was stored, or why it was stored there. We now have data stored all over the place (both officially and unofficially), and it’s becoming impossible to keep track of it all.

The key things to consider with these kinds of solutions is that you need to put in the work with tagging your data correctly in the first place. So there needs to be some thought put into what your data looks like in terms of business value. Remember that mp4 video files might not be warranted in the Accounting department, but your friends in Marketing will be underwhelmed if you create some kind of rule to automatically zap mp4s. The other thing to consider is that you need to put some faith in the system. This kind of solution will be useless if folks insist on not deleting anything, or not “believing” the output of the analytics and reporting. I used to work with customers who didn’t want to trust a vendor’s automated block storage tiering because “what does it know about my workloads?”. Indeed. The success of these kind of intelligence and automation tools relies to a certain extent on folks moving away from faith-based computing as an operating model.

But enough ranting from me. I’ve covered Datadobi a bit over the last few years, and it makes sense that all of these announcements have finally led to the StorageMAP product. These guys know data, and how to move it.

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