Backup Awareness Month, Backblaze, And A Simple Question

Last month was Backup Awareness Month (at least according to Backblaze). It’s not formally recognised by any government entities, and it’s more something that was made up by Backblaze. But I’m a big fan of backup awareness, so I endorse making up stuff like this. I had a chance to chat to Yev over at Backblaze about the results of a survey Backblaze runs annually and thought I’d share my thoughts here. Yes, I know I’m a bit behind, but I’ve been busy.

As I mentioned previously, as part of the backup awareness month celebrations, Backblaze reaches out to folks in the US and asks a basic question: “How often do you backup all the data on your computer?”. This has shown some interesting facts about consumer backup habits. There has been a positive decrease in the amount of people stating that they have never backed up their data (down to around one fifth of the respondents), and the frequency of which backup has increased.

Other takeaways from the results include:

  • Almost 50% of people lose their data each year;
  • 41% of people do not completely understand the difference between cloud backup and cloud storage;
  • Millennials are the generation most likely to backup their data daily; and
  • Seniors (65+) have gone from being the best age group at backing up data to the worst.



I bang on a lot about how important backup (and recovery) is across both the consumer and enterprise space. Surveys like this are interesting because they highlight, I think, the importance of regularly backing up our data. We’re making more and more of it, and it’s not magically protected by the benevolent cloud fairies, so it’s up to us to protect it. Particularly if it’s important to us. It’s scary to think that one in two people are losing data on a regular basis, and scarier still that most folks don’t understand the distinction between cloud storage and cloud backup. I was surprised that Millennials are most likely to backup their data, but my experience with younger generations really only extends to my children, so they’re maybe not the best indicator of what the average consumer is doing. It’s also troubling that older folk are struggling to keep on top of backups. Anecdotally that lines up with my experience as well. So I think it’s great that Yev and the team at Backblaze have been on something of a crusade to educate people about cloud backup and how it can help them. I love that the company is all about making it easier for consumers, not harder.

As an industry we need to be better at making things simple for people to consume, and more transparent in terms of what can be achieved with technology. I know this blog isn’t really focused on consumer technology, and it might seem a bit silly that I carry on a bit about consumer backup. But you all have data stored some place or another that means something to you. And I know not all of you are protecting it appropriately. Backup is like insurance. It’s boring. People don’t like paying for it. But when something goes bang, you’ll be glad you have it. If these kind of posts can raise some awareness, and get one more person to protect the data that means something to them in an effective fashion, then I’ll be happy with that.

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